Legal
Very Well Casino Privacy Policy
A clear summary of what data we collect, why we collect it, how long we keep it and your rights under UK GDPR.
Very Well Casino is the data controller for personal information processed through this website. We collect the minimum data required to operate the service, comply with our licensing obligations and improve the experience over time. This page explains in plain English what that means in practice, and how you can exercise your rights under UK GDPR and the Data Protection Act 2018. For any specific question, the support team can escalate to the data protection officer using the contact details at the bottom of this page.
The data we hold falls into a few categories. Account data includes your name, date of birth, email and verified address. Transaction data includes deposit and withdrawal history together with any payment methods used. Gameplay data includes the games you have played, stakes, sessions and bonus activity. Technical data includes your IP address, device type, browser version and approximate location for fraud prevention. Communication data includes any chat transcripts and emails with the support team.
Your data, your control
Why do you collect this data?
Account, transaction and gameplay data are necessary to operate the service, comply with anti money laundering rules and process payments. Technical data is used primarily to protect against fraud, identify suspicious patterns and keep the platform reliable. Communication data is held so we can refer back to your conversations if a follow up is needed. Marketing communications are only sent if you opt in, and you can withdraw consent at any time from the account settings. The legal bases for processing are contract, regulatory compliance and legitimate interest as defined under UK GDPR Article 6.
How long do you keep my data?
Account, transaction and gameplay data are retained for a minimum of five years after account closure, in line with anti money laundering regulations that apply to our licence. Communication data is kept for two years after the last contact. Technical data used for fraud prevention is retained for six months on a rolling basis. Marketing preferences are held as long as your account is open. After the relevant retention period ends, data is either deleted or fully anonymised so it can no longer be linked back to you as an individual.
Do you share data with third parties?
Yes, but only where strictly necessary. Payment processors handle deposit and withdrawal details under their own privacy policies. Identity verification providers receive your documents to confirm age and address. Game studios receive aggregate, anonymised gameplay metrics for product improvement. Regulators receive data on request as part of routine oversight. We do not sell personal data to any third party for marketing purposes, and we do not allow advertising networks to track individuals across the site. A full list of sub processors and the data shared with each is available on request from the data protection officer.
What rights do I have over my data?
Under UK GDPR you have the right to access a copy of your data, correct inaccurate data, request deletion subject to our legal retention obligations, restrict processing in certain circumstances, object to processing for legitimate interests, request data portability in a machine readable format and withdraw any consent you have given. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk if you believe your data has been mishandled. To exercise any of these rights, contact support@verywellcasino.live and the data protection officer will respond within thirty days.
UK GDPR
Applies in full
5 years
Account retention
30 days
Response window
No
Data sold
Cookies and similar technologies are covered in detail on the cookie policy page. In summary, strictly necessary cookies are always active, analytics cookies require your consent and marketing cookies are off unless you opt in. The cookie banner that appears on your first visit lets you make these choices, and you can change them at any time from the cookie settings link in the footer.
We may update this policy from time to time when our practices change or new regulation comes into force. Material changes are communicated by email and through a banner on the site for at least thirty days. Your continued use of the site after a change means you accept the updated policy. Older versions are kept in an archive available from the data protection officer for transparency.
The full Very Well Casino privacy notice covers what we collect, why we collect it, how long we keep it and how to exercise your rights under UK GDPR. The summary above hits the main points, the expanded section below covers the detail for anyone who wants the full picture.
How does Very Well Casino handle data subject access requests?
Any UK resident has the right under UK GDPR to ask for a copy of the personal data we hold on them, to request correction of inaccurate data, to request deletion subject to our legal retention obligations and to ask us to stop using the data for marketing purposes. Requests are handled by the data protection team and can be submitted from the help centre or by emailing the dedicated privacy address listed in the contact section. We aim to respond within fourteen days and have a legal maximum of thirty days to provide the requested information. There is no charge for a reasonable request and we will never refuse a request without giving you a clear reason and pointing you to the Information Commissioner's Office if you wish to escalate.